Jacob & Co is a globally renowned luxury brand celebrated for its innovative timepieces and exquisite jewelry. Founded by Jacob Arabo, the brand is synonymous with cutting-edge design, unmatched craftsmanship, and opulent creativity. Known for pushing boundaries in watchmaking and jewelry design, Jacob & Co caters to an elite clientele, including celebrities, royalty, and luxury connoisseurs, with bold, statement pieces that combine artistry, innovation, and sophistication.
The Challenge
Jacob & Co, a global luxury watch brand, primarily relied on marketing assets developed at its New York City headquarters. While these assets reflected the brand’s global prestige, they lacked the cultural nuances needed to resonate with the Dubai audience. The challenge was to create content that upheld the brand’s high-end image while seamlessly integrating regional culture and lifestyle. This required an art direction strategy that blended the intricate craftsmanship of Jacob & Co watches with Dubai’s rich traditions, along with scouting visually compelling locations to encapsulate both luxury and local heritage.
The Solution
Our team spearheaded the entire content production process, from initial ideation to final execution. This included:
- Art Direction: Designing a visual narrative that subtly highlighted the exquisite craftsmanship of Jacob & Co watches while evoking aspirational luxury.
- Model and Location Sourcing: Selecting models and iconic locations that harmonized luxury aesthetics with regional culture.
- Cinematic Storytelling: Crafting a storyboard that showcased the watches in a timeless, cinematic style, allowing glimpses of the product to create intrigue without overt emphasis.
This tailored approach was adapted for major regional celebrations such as Ramadan, Diwali, and Valentine’s Day, ensuring Jacob & Co remained culturally relevant while honoring local traditions. Snippets of the video content were repurposed strategically across social media platforms, maximizing engagement and adding localized depth to the brand’s digital presence.
The Results
- Delivered culturally resonant content that elevated Jacob & Co’s local appeal in Dubai.
- Seamlessly integrated regional elements with the brand’s luxury identity.
- Enhanced engagement during key regional holidays by producing relevant, culturally sensitive campaigns.
- Produced a cinematic visual experience that was repurposed across multiple social channels, amplifying brand reach and engagement.
The Service
Content Production
The Client
Jacob & Co.
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
In Numbers
0
Campaigns
0%
Increased sales
0
Inquiries
0
Private collection viewings
