Anantara Mina Al Arab: A luxurious 5-star resort located in Ras Al Khaimah, UAE, offering pristine beaches, world-class dining, and unique experiences. The mission was to provide guests with an indulgent escape, blending luxury with nature, offering unforgettable experiences for both leisure and business travelers.
The Challenge
- Low Social Media Visibility: Despite its stunning location and world-class amenities, the resort had a relatively low presence on social media, especially in comparison to other properties in the region.
- Brand Awareness: The hotel struggled to differentiate itself from other luxury properties in Ras Al Khaimah and the wider UAE market.
- Engagement with Target Audience: Struggled to reach and engage affluent travelers, particularly international tourists and regional vacationers.
- Seasonality: The resort faced seasonal fluctuations in demand, particularly during off-peak months, which impacted occupancy rates.
The Solution
1. Developing a Strong Visual Identity
- Created a visual storytelling strategy that showcased the resort’s unique features, such as its beachfront location, luxurious spa, and gourmet dining options.
- Focused on high-quality imagery and engaging videos, emphasizing the resort’s immersive nature and eco-friendly aspects.
2.Strategic Content Calendar
- Developed a content calendar tailored to seasonal campaigns, including promotions, exclusive events, and celebrations like UAE National Day and Christmas.
- Promoted special packages targeting families, couples, and business travelers, adjusting messaging to cater to each audience.
3.Highlighting Unique Experiences
- Focused on content that showcased exclusive experiences such as private dinners on the beach, luxury yacht rides, and personalized wellness retreats.
- Developed a destination-driven narrative by highlighting local attractions and cultural experiences around Ras Al Khaimah to attract travelers interested in more than just a hotel stay.
4.Engagement & Community Management
We positioned community management as the first touchpoint for clients, ensuring seamless support for inquiries and booking information. Our team actively engaged with the audience, fostering meaningful connections and enhancing their online experience. Key initiatives included:
- User-Generated Content: Encouraged guests to share their memorable moments using branded hashtags like #AnantaraMinaMoments, creating a sense of community and amplifying authentic content.
- Interactive Content: Utilized engaging tools such as polls, quizzes, and live sessions to boost interaction, spark conversations, and keep the audience actively involved.
- Real-Time Updates: Provided timely responses to inquiries, facilitated booking assistance, and ensured swift communication to enhance customer satisfaction and build trust.
5.Targeted Paid Campaigns
- Ran targeted ad campaigns on Instagram and Facebook, focusing on affluent travelers from key markets such as Europe, the GCC, and the broader MENA region.
- Retargeting ads were used to bring back website visitors who had previously shown interest in bookings or promotions.
The Results
- 43.9K followers in 1 year, with a growing, engaged community.
- 7% engagement rate, driven by interactive content and influencer collaborations.
- 30% increase in website traffic and direct bookings, attributed to strategic paid campaigns and storytelling.
- High visibility in international markets, particularly in Europe, resulting in a 15% increase in international bookings.
- Sold-out events and special packages, with content promoting exclusive offers resonating strongly with both local and international audiences.
The Service
Social Media Management for Anantara Mina Al Arab, Ras Al Khaimah
The Client
Anantara
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
In Numbers
0K
Followers
0
Year
0 %
Increased website traffic
0%
Increase international bookings
