Amazonas4U Açai: A leading distributor of premium acai products in the UAE, primarily serving B2B clients, including retailers and foodservice providers. Amazonas4U prides itself on providing the highest quality acai berries, offering health-conscious products to businesses across the region.
The Challenge
- Audience Conflict: Amazonas4U primarily catered to B2B clients but wanted to expand its reach to B2C, causing a conflict of interest in the messaging and target audience.
- Driving B2C Traffic: The main objective was to drive traffic to the website for B2C orders, but the company’s core operations were focused on B2B. This raised concerns about maintaining the B2B brand image while appealing to a direct consumer audience.
- Positioning Dilemma: Amazonas4U wanted to maintain its position as the leading acai distributor in the region for businesses, while also making an impact in the competitive B2C market.
The Solution
To overcome these challenges, we crafted an integrated digital advertising strategy that targeted both B2B and B2C audiences, aligning with the company’s objectives.
1.Website Traffic for B2C
- Developed a B2C-focused campaign designed to drive traffic to the website for direct consumer sales.
- Used Facebook and Instagram Ads to reach health-conscious individuals interested in acai and wellness products. Ads featured product benefits, special promotions, and convenience for at-home acai purchases.
2.Brand Awareness for B2B
- Targeted brand awareness ads to B2B clients, such as retailers and foodservice providers, to reinforce Amazonas4U’s position as the leading acai distributor in the region.
- Ads highlighted bulk purchasing options, wholesale benefits, and reliable supply chains for businesses.
3.Targeted Lead Generation Ads for B2B
- Implemented lead generation ads targeting B2B decision-makers to collect business inquiries and provide more information about acai distribution options.
- Focused on LinkedIn and Google Ads to reach business owners and purchasing managers, driving high-quality leads for future partnerships.
4.Segmentation and Ad Personalization
- Used advanced audience segmentation to distinguish B2B and B2C prospects.
- Customized ad creatives for each segment to ensure messaging was appropriate for either consumer interest or business needs.
The Results
- 120,000 AED increase in website sales per month, attributed to successful B2C campaigns driving traffic to the website and conversions.
- 30 B2B leads generated per month, with a significant increase in inquiries and interest from businesses in the F&B and retail sectors.
- Increased Brand Recognition: Amazonas4U’s position as a leading distributor was reinforced, resulting in greater trust and credibility within the B2B market.
- Balanced Campaigns: Successfully created a dual-focus campaign that drove both consumer traffic and business leads, resolving the conflict between the two audiences.
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
In Numbers
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Increased online sales p/m
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Engagement
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Increased website traffic
