InterContinental Dubai Festival City is a luxury hotel offering world-class hospitality in the heart of Dubai. As part of the Festival City Hotel Cluster—which includes Crowne Plaza, Holiday Inn, InterContinental Residences, and the Festival Arena—the property provides seamless connectivity for leisure, business, and event travelers. Known for its premium experiences and exceptional service, InterContinental stands as a flagship destination within the Majid Al Futtaim (MAF) portfolio.
The Challenge
InterContinental Festival City, part of the Festival City Hotel Cluster (MAF), needed content that showcased its summer campaigns while seamlessly integrating sister properties—Crowne Plaza, Holiday Inn, InterContinental Residences, and the Festival Arena. The challenge was to highlight InterContinental as the luxury hero while ensuring the cluster’s collective value was communicated effectively, all in line with corporate branding guidelines.
The Solution
- Strategic Visual Storytelling: We developed a content strategy that kept InterContinental as the focal point while subtly incorporating cluster elements to highlight connectivity and shared value.
- High-Quality Photo & Video Production: On-location shoots captured InterContinental’s summer experiences—luxurious rooms, dining, spa, and poolside moments—alongside key features of the sister properties.
- Drone Footage: Aerial visuals showcased the proximity and seamless link between all cluster components, emphasizing convenience and scale.
- Corporate Branding Alignment: Every asset adhered to brand guidelines, ensuring consistency and professionalism across platforms.
The Results
- The content drove strong digital and social engagement, capturing audience interest and reinforcing InterContinental as the ultimate summer destination.
The Service
Content Production
The Client
InterContinental Festival City
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
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