The Challenge
Marriott Al Jaddaf faced the challenge of limited exposure and low engagement in the digital space. Despite its strategic location between old and new Dubai, the hotel struggled to attract its target audience due to inconsistent advertising efforts, unclear positioning, and a lack of culturally relevant storytelling. The key challenge was to create impactful digital advertising campaigns that would reposition the hotel as a gateway destination while driving bookings, event attendance, and awareness of its six F&B outlets.
The Solution
We designed and executed a results-driven digital advertising strategy tailored to Marriott Al Jaddaf’s unique positioning.
1.Repositioning Through Compelling Campaigns
- Developed a clear narrative around the tagline “In the middle of nowhere, in the middle of everywhere,” emphasizing the hotel’s central location as a gateway between Dubai’s historic and modern attractions.
- Focused on storytelling in ad creatives to connect with both locals and tourists.
2.Targeted Paid Campaigns
- Launched multiple high-performing ad campaigns across Meta (Facebook and Instagram) and TikTok, focusing on:
- Ramadan Offers: Highlighting festive room packages and Iftar promotions to attract families.
- Special Deals: Promoting limited-time discounts to boost room bookings during off-peak seasons.
- F&B Promotions: Driving attendance for events and experiences at the hotel’s six dining outlets.
- Utilized granular targeting, including location-based ads, interest categories, and lookalike audiences, to reach potential guests most likely to convert.
3.Dynamic Retargeting
- Implemented retargeting ads to re-engage users who had visited the website or interacted with the hotel’s social channels, leading to increased bookings and inquiries.
4.Culturally Relevant Ad Creatives
- Designed ad visuals and copy aligned with regional holidays such as Ramadan and – Delivered bilingual ads to cater to both Arabic- and English-speaking audiences, maximizing campaign reach and relevance.
The Results
- Increased bookings by 30%, significantly boosting revenue.
- Generated 120% more leads for residential offerings across the MEA region.
- Elevated engagement with ad campaigns tailored to cultural events, improving brand recognition and local relevance.
The Service
Digital Advertising
The Client
Marriott Al Jaddaf
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
In Numbers
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Increased bookings
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Increased leads
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Engagement
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Increased followers
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Growth
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