The Challenge
TABU, a Japanese dining concept, needed to reposition itself as a broader gastronomic destination, offering a culinary journey from the Middle East to the Far East. This strategic shift required maintaining loyalty among existing patrons while appealing to a new audience unfamiliar with the brand. TABU’s digital presence lacked the creative direction necessary to communicate this evolution, requiring expert consulting to craft a cohesive strategy and amplify its online impact.
The Solution
We delivered tailored digital consulting to guide TABU’s repositioning and enhance its online presence:
1. Strategic Guidance
- Analyzed the brand’s identity, audience, and market to develop a strategy balancing its Japanese roots with new culinary influences.
- Advised on aligning TABU’s digital presence with its expanded offerings while adhering to St. Regis brand standards.
2. Content Direction
- Recommended premium photo and video content to highlight TABU’s culinary evolution and themed dining experiences.
- Proposed storytelling techniques to blend Middle Eastern and Far Eastern elements, appealing to a diverse clientele.
3. Targeted Advertising
- Designed a precise ad strategy to optimize a monthly AED 5,000 budget.
- Provided guidance on A/B testing and audience segmentation for maximum ROI.
4. Performance Optimization
- Delivered actionable insights from engagement and conversion data to refine campaigns and sustain growth.
The Results
- TABU successfully repositioned its brand, balancing new and existing customer engagement.
- Achieved a 9% ad conversion rate, generating significant incremental revenue.
- Boosted engagement rate from 1.2% to 5.4%, reflecting stronger audience connection and digital performance.
The Service
Digital Consulting
The Client
TABU, St. Regis Dubai
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
In Numbers
0%
Organic followers
0%
Conversion rate
0%
Increase in engagement
0%
Follower growth
