Korloff Paris is a renowned French luxury brand specializing in high-end jewelry, timepieces, and accessories. The brand is celebrated for its craftsmanship and exclusive designs, catering to an elite clientele worldwide.
The Challenge
- Brand Awareness: Despite its prestigious reputation, Korloff Paris sought to enhance its digital presence and engage a younger, tech-savvy audience.
- Targeting Affluent Consumers: The objective was to reach high-net-worth individuals (HNWIs) through digital channels without compromising the brand’s luxury image.
- Engagement with Digital-First Consumers: Korloff Paris needed to connect with digital-first luxury consumers who prefer online interactions.
- Positioning: The goal was to position Korloff Paris as both a heritage brand and an innovative luxury entity.
The Solution
An integrated digital advertising strategy was implemented to address these challenges:
1.Luxury Brand Awareness through Social Media Ads
- Developed Instagram and Facebook ads featuring high-quality visuals of Korloff Paris products, emphasizing exclusivity and craftsmanship.
- Targeted affluent demographics in key luxury markets, ensuring ads reached HNWIs.
2.Google Display Ads & Search Campaigns
- Launched Google Display Ads targeting high-income individuals browsing luxury content, featuring signature products to drive website traffic.
- Implemented search ads with targeted keywords related to high-end jewelry and luxury lifestyle to capture intent-driven searches.
3.Remarketing and Lead Generation Ads
- Executed remarketing campaigns targeting website visitors who showed interest in specific product categories, encouraging them to complete purchases or inquire further.
- Utilized lead generation ads on Instagram and Facebook to collect potential client inquiries about exclusive collections.
4.Targeted Audience Segmentation
- Employed advanced segmentation to target both aspirational consumers and wealthy buyers in key regions, focusing on affinity audiences interested in luxury fashion and lifestyle.
The Results
- Increased Website Traffic: Website traffic grew by 85% due to targeted Google Ads and Instagram campaigns.
- Sales Growth: The brand experienced a 30% increase in online sales, particularly in high-ticket item categories.
- Lead Generation Success: Over 50 high-quality leads were generated monthly, resulting in increased inquiries about custom orders and exclusive pieces.
- Engagement Boost: Social media engagement increased by 40%, with specific posts reaching over 500,000 users across Instagram and Facebook.
- Brand Awareness: The brand’s reach expanded significantly, with over 1.5 million impressions in luxury markets, reinforcing Korloff Paris as a leading name in the high-end jewelry sector.
The Service
Digital AdvertisingÂ
The Client
Korloff Paris
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
In Numbers
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Increased website traffic
0%
Increased online sales
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Monthly leads
0K
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