Marriott Al Jaddaf is a luxury hotel in Dubai, strategically located between the city’s historic and modern districts. Offering premium accommodations, dining outlets, event spaces, and wellness facilities, the hotel targets both leisure and business travelers.
The Challenge
Marriott Al Jaddaf faced challenges in building a strong social media presence. The hotel struggled with:
- Low visibility and engagement on social media.
- Inconsistent content and messaging, which failed to capture the hotel’s unique location and luxury positioning.
- Lack of culturally relevant content, missing the opportunity to engage with local and regional audiences.
- High competition in Dubai’s crowded luxury hotel market.
The goal was to enhance Marriott Al Jaddaf’s online presence, reposition it as a key destination, and increase bookings, event attendance, and engagement.
The Solution
We developed a comprehensive social media strategy focusing on four key areas: storytelling, targeted content, platform-specific campaigns, and engagement.
1. Repositioning with Storytelling
We created a cohesive narrative around the hotel’s location, emphasizing its unique position between Dubai’s historic and modern attractions. The tagline “In the middle of nowhere, in the middle of everywhere” became central to the content strategy, highlighting the hotel as a gateway to Dubai’s diverse experiences.
2.Content Creation & Strategy
We produced high-quality content for Instagram and Facebook, including:
- Luxury stays, wellness services, and dining options.
- Seasonal promotions and special events like Ramadan Iftar packages.
- Event hosting for corporate meetings and social events.
- The content was designed to appeal to both business and leisure audiences, offering a blend of visual storytelling and informative posts.
3.Platform-Specific Campaigns
For Instagram, we leveraged Reels and Stories to showcase quick glimpses of the hotel’s offerings, while Facebook was used for detailed posts and event promotions. This ensured that each platform was used to its fullest potential.
4.Audience Engagement
We encouraged user-generated content through branded hashtags and reposted guest experiences. Interactive content like polls and Q&As fostered engagement, while timely responses to comments and messages helped build a stronger connection with the community.
5.Community Management
Served as the first touchpoint for clients, offering timely support for inquiries, bookings, and service information.
The Results
- 37% increase in inquiries
- 140% more leads for F&B and residential bookings across the MEA region.
- 6% increase in engagement, with content resonating well with local audiences, especially during culturally significant events like Ramadan.
The Service
Social Media Management
The Client
Marriott Al Jaddaf
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
In Numbers
0%
Increased inquiries
0%
F&B bookings
0 %
Engagement
0%
Saves
