Za’abeel Ladies Club: A luxury, women-only wellness and lifestyle destination in Dubai, offering fitness, spa treatments, and exclusive events.The mission is to empower women by providing a space for relaxation, self-improvement, and rejuvenation.
The Challenge
- Limited Brand Visibility: Despite premium offerings, the club struggled to establish a strong online presence in a competitive market.
- Low Social Media Engagement: Low interaction on social platforms due to inconsistent content and messaging.
- Niche Audience: Needed a tailored approach to attract upscale, women-only clientele.
- Inconsistent Visual Identity: The brand lacked cohesion in terms of design and messaging across its digital channels.
The Solution
- Content Strategy
- Developed a content calendar balancing promotional, educational, and inspirational posts.
- Showcased services such as spa treatments, fitness classes, and wellness programs through high-quality visuals.
- Integrated inspirational messages and behind-the-scenes content to foster deeper connections.
2. Brand Identity Overhaul
- Revamped visual identity with a cohesive color palette, typography, and professional photography and videography reflecting the brand’s luxury status.
- Featured user-generated content to build authenticity and community trust.
3. Engagement Tactics
- Used interactive engagement tools like polls, Q&A sessions, and Stories to boost audience participation.
- Ran targeted paid campaigns focusing on women aged 25-45 in Dubai, using precise audience segmentation and retargeting to drive memberships and event attendance.
4. Community Management
- Served as the first touchpoint for clients, offering timely support for inquiries, bookings, and service information.
- Proactively engaged with followers through personalized responses, ensuring every interaction reflected the brand’s premium hospitality standards.
5. Analytics & Optimization
- Continuously monitored analytics to refine content and campaign performance for optimal results.
The Results
- 45% increase in social media followers in 6 months.
- 50,000+ users reached per month on average, boosting brand visibility.
- 5% increase in engagement rates with interactive content.
- 20% growth in membership sign-ups with high conversion from social media campaigns.
- Sold-out events consistently, driven by strategic promotions on social media.
- 30% increase in user-generated content, enhancing community trust and loyalty.
The Service
Social Media Management
The Client
Zabeel Ladies ClubÂ
- Social Media Strategy
- Community Management
- Content Creation
- Social Media Management
- Digital Marketing
In Numbers
0%
Increased followers
0K
Monthly reach
0 %
Sign-ups
0%
Engagement
